1-on-1 Personal Training
Fully custom programming, hands-on coaching, and weekly accountability check-ins built around your body and schedule.
Start free
Boutique personal training studioTransform your body.
Transform your body.
Transform your life.
Coaching that meets you where you are and refuses to let you stay there. Real programming, real accountability, and results you can see in the mirror by week twelve.
480+ five-star reviewsNASM · CSCS · ACE certifiedNo contracts
Programs
Pick your path. We'll build the plan.
Every program starts with a movement assessment and a goal conversation — never a cookie-cutter template.
Small Group Training
Max 6 people per coach. Big-team energy with the form corrections and attention of private training.
Start freeStrength & Conditioning
Barbell fundamentals, progressive overload, and athletic conditioning that makes you strong outside the gym too.
Start freeNutrition Coaching
No crash diets. Habit-based macro coaching, grocery templates, and check-ins that make results stick.
Start freeOnline Coaching
Train anywhere with app-delivered workouts, video form reviews, and direct messaging with your coach.
Start freeBootcamp / HIIT Classes
45 minutes of intervals, sleds, and sweat. High energy, playlist loud, scalable to every fitness level.
Start freeWhy choose us
Certified coaches. Measured results. Zero ego.
We track what matters — strength numbers, body composition, and how you feel at 6am on a Tuesday. Progress gets reviewed every four weeks, in writing.
- NASM, ACE and CSCS certified coaching staff
- Assessment-led programming, reviewed every 4 weeks
- Nutrition support included with every membership
- Private studio — never wait for a squat rack
12+
Years coaching
1,400+
Clients trained
18 lbs
Avg. 12-week fat loss
480+
5-star reviews
Meet the trainers
The people in your corner
Marcus Cole
Head Coach & Founder
Twelve years turning “I don't know where to start” into personal records. Specializes in fat loss, postpartum return-to-training, and building people who actually enjoy lifting.
Fat loss · Habit coaching · Mobility
NASM-CPTPrecision Nutrition L1FMS
Dana Rivera
Strength Coach
Former collegiate athlete who believes strength is the foundation of every goal. Builds barbell confidence in lifters who've never touched a squat rack.
Powerlifting · Athletic performance · Rehab-to-strength
CSCSACE-CPTUSAW L1
Transformation gallery
Real clients. Real numbers.
Replace these placeholders with your own before-and-after photos and client stories.
-32 lbs in 20 weeks
Sarah M.
Three sessions a week and a nutrition plan she could live with.
+85 lb squat PR
James K.
Went from bodyweight-only to a double-bodyweight deadlift.
-6% body fat
Elena R.
Small group training four mornings a week before work.
First-ever pull-up
Mike T.
Twelve weeks of progressive strength work, zero crash dieting.
-24 lbs, off meds
David L.
Doctor-cleared and stronger than he was at 25.
5K PR by 4 min
Rachel P.
Conditioning blocks plus lower-body strength work.
Reviews
What members say
“I'd bounced between big-box gyms for years. Twelve weeks here and I'm down 28 pounds and I actually look forward to training.”
“The coaching is worth every dollar. Every session has a plan, every plan has a reason, and my form has never been better.”
“I came in intimidated and left the first session smiling. They meet you exactly where you are and push from there.”
Pricing
Simple packages. No contracts.
Drop-In
$45/ session
- Single 60-min session
- Full movement assessment
- No commitment
- Book anytime
Most popular
Unlimited Monthly
$249/ month
- Unlimited group & HIIT classes
- 2 personal sessions monthly
- Nutrition habit tracker
- Open gym access
12-Session Pack
$480/ pack
- 12 private sessions
- Custom 12-week program
- Weekly check-ins
- Save $60 vs drop-in
Class schedule
Train on your clock
Mon / Wed / Fri
5:30a Strength · 6:30a HIIT · 12p Express · 5:30p Bootcamp · 6:30p Strength
Tue / Thu
6:00a Conditioning · 9:30a Small Group · 5:30p HIIT · 6:30p Barbell Club
Saturday
8:00a Team Bootcamp · 9:15a Open Gym · 10:30a Mobility
Sunday
9:00a Recovery & Mobility · Open Gym by appointment
Free consultation
Your first session is on us.
Forty-five minutes: movement screen, goal mapping, and a real training session. You leave with a plan whether you join or not.
Community
Follow on Instagram@primalstrength
Visit the studio
Come see the place
- 1845 Industrial Blvd, Suite 200, Austin, TX 78758
- (555) 123-4567
- hello@primalstrength.com
- Mon–Fri 5:00a–8:00p · Sat 7:00a–1:00p · Sun 8:00a–12:00p